Where do diamonds come from?
When shopping for diamond jewelry, the most common phrase you will encounter is “Earth-mined” diamonds. You may wonder why this is so. Diamonds are found deep in the earth’s crust, so mining is necessary to extract them. Diamonds are a rare commodity that must be mined in order to give the item a certain status. It is not something that can be easily replicated.
This is why diamonds are so expensive. To finally get diamonds from the earth into jewelry stores, it takes an entire industry, scientific methods, and geological resource.
Amazing facts about where diamonds are from:
- Diamonds are formed deep within the earth’s crust, at depths that cannot be reached by man
- Diamonds are carried out by volcanic eruptions from the earth’s deep crust to the surface.
- There is no other way to extract diamonds from the earth’s crust. We can only rely on volcanoes for this.
- They must be extracted from the lava of eruptions that occurred millions of years ago.
Although diamonds are not uncommon, they are rare. However, they are unique in that they cannot be extracted by man. This increases their value. However, this is not the only reason they are so expensive. De Beers was the one who devised the strategy that led to their high selling prices.
Why are diamonds so expensive?
It would be hard to believe that only one company was able to change the history and value of diamonds, which in turn made them more valuable to consumers. This led to their current high market price. De Beers was the one who created this unique strategy.
The De Beers Group made diamonds expensive
De Beers is an international company that earns its money by selling and mining diamonds. A group of businesses pioneered the sale and mining of high-quality diamonds. They were driven by the growing demand for diamonds and sought out new ways to extract these precious stones from the ground. This led to the discovery in the 1800s of many diamond mining locations in South Africa. The supply of diamonds increased.
The sudden spike in supply was both a blessing as well as a curse to the De Beers Group. They knew that with such a large supply, it was almost certain that the price for diamonds would drop, limiting their ability to sell these at high prices.
The De Beers Group bought as many diamonds as possible to control the flow of diamonds into the global market. They had complete control over how many diamonds could be sold on the market and at what price.
The De Beers Marketing Campaign That Changed the Game
The De Beers Group was not able to control the price of diamonds sold around the globe. They had to devise a strategy that would sustain the product’s high demand. You might be asking yourself why diamonds are so costly. You may be wondering why diamonds are so expensive. The De Beers Group has created a marketing campaign that convinced the world that diamonds are the ultimate symbol for love and marriage.
The De Beers Group devises a marketing campaign to promote diamonds as a symbol for marriage. The diamond engagement ring was thus introduced to the world. The ads were so effective that men bought diamonds for their love and asked for their hand in marriage. This was a game changer.
Are Diamonds Really That Expensive?
De Beers Group has made diamonds more expensive than ever before. You’ll be surprised at the high prices of diamond engagement rings. Did you know that diamonds can be as affordable as they seem? From the time they are extracted from the earth, to the moment they arrive at jewel shops, the diamond industry determines their value. The unpolished diamonds that we see in engagement rings require the involvement of an entire industry.
The mining companies are the first to start this process. The diamonds are shipped around the world to the factories and craftsmen who shape and cut them. Experts handpick them and send them to Gemological Laboratories to be certified. Jewelers use these diamonds to make and design stunning diamond jewelry.
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